- Honda’s stylish commuter, the XBlade, will come bearing Akshay Kumar’s signature.
- The Bollywood star has been Honda’s ambassador for a number of years.
- The limited edition will not bear an additional charge over the standard bike, which retails for Rs 79,798 (ex-showroom Delhi)
Honda and Akshay Kumar go back a long time as the Hindi movie actor has been their brand ambassador since 2012, appearing in several ads over the years. With his highly anticipated movie “2.0,” also starring South Indian megastar Rajnikanth, set to release on 29 November 2018, Honda has a little treat for all of his fans. They will be releasing limited edition Akshay Kumar-autographed XBlades on the same day. While they haven’t released any images of the same, we guess it will just be a minor livery change rather than something drastic as the bike will retail for the same price as the standard XBlade, i.e. Rs 79.798 (ex-showroom Delhi).
Honda first showcased the XBlade at the Auto Expo earlier this year and then silently launched it in March. The bike is built on the same platform as the CB Unicorn 160 and the CB Hornet 160R but it is certainly the most stylish of the lot. The 163cc single cylinder motor makes 14PS and 13.9Nm.
Honda has not revealed as yet as to how many units of the signed XBlades will be available. Here’s what their official release states:
Honda 2Wheelers celebrates association with upcoming VFX wonder ‘2.0’
An association (In- film & On- Ground) where Art meets Technology
2.0 fandom gets high with Akshay Kumar autographed X-Blade motorcycle
Chennai, November 28,2018: India’s most trusted two-wheeler brand, Honda 2Wheelers India celebrated its exclusive brand association with the most awaited 3D movie of the year – ‘2.0’.
Honda machines are in itself, an expression of art breathed to life with technological prowess & this association truly personify the magna opus VFX spectacle of art and technology.
Get ready to see Rajnikanth with his alter-egos Chitti lighting up the screen along with Honda’s brand ambassador Akshay Kumar in 2.0.
Honda will further power the 2.0 fandom in India. As the movie release date (29th November 2018) approaches fast, Akshay Kumar’s autographed X-Blade motorcycles will be available exclusively for all the 2.0 fans at Honda touchpoints.
Speaking on the association, Mr. Yadvinder Singh Guleria, Senior Vice President - Sales and Marketing, Honda Motorcycle & Scooter India Pvt. Ltd. said – “We found striking similarities between 2.0 (#2Point0) and Honda in terms of usage of technology. This Film association powering the mega cinematic experience of the Indian Cinema - 2.0, is the extension of Honda’s Joy of Fun Riding. All 2.0 fans will get to feel the passionate rush of Honda DNA with exclusively autographed X-Blade motorcycles. So stay tuned to check on Honda customer engagements with 2.0!”
Honda will unveil exclusive content of 2.0 to enhance customer experience at various touchpoints through online & on-ground customer engagements. The collaboration is the magnum-opus of the Indian cinema as superbikes come together with superheroes.