TVS customers can now get fully kitted in riding gear from the showroom itself
- Will be sold under TVS Racing Performance Gear brand name. Will have two categories: riding gear and urban/casual wear.
- The new riding gear are competitively priced.
- Can be purchased through select TVS outlets and online on TVS website.
TVS has launched its new range of official riding gear and merchandise at the MotoSoul biking festival. Called the TVS Racing Performance gear, it is classified under two categories: Riding gear and casual merchandise.
The riding gear collection consists of riding jacket, pants, helmet, gloves and boots. Its riding jacket is available in two colours: Red (Rs 5,750) and Neon Green (Rs 5,600). These are mesh jackets and get protection in the form of level 1 CE certified elbow and shoulder protectors and a high-density thermoplastic elastomer (TPE) foam back protector. The mesh riding pants (Rs 4,950) come in Red and Fluorescent Yellow colours. It gets level 1 CE certified knee protectors and high-density TPE foam hip protector. Both the riding jacket and pants get adjustable armour pocket for a snug fit. The short ankle riding boots are suited for street riding and get thermoplastic rubber reinforcement in key areas for protection. TVS is also offering full-face helmets in five colours (Rs 2,500) and TVS factory racing colours (Rs 2,800). The short-cuff gloves are for street use and get hard plastic reinforcement on the finger, palm and knuckle areas. '
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The casual/ urban wear collection includes jackets, jeans, casual shoes, caps, sunglasses, T-shirts and bags. Its urban jacket is available in black and blue colours. The denim jacket gets level 1 CE certified shoulder and elbow protectors and a high-density EVA foam back protector. Available in black and denim colours, the riding jeans gets level 1 CE certified knee protector and a high-density EVA foam hip protector. The casual shoes are available in faux leather and denim/leather construction. Both get reinforcement is toe and ankle areas for protection. For touring, TVS is offering a backpack too. It comes with an inbuilt rain cover and has 45-litres of storage space. The T-shirts are available in four colours and are priced at Rs 1,100 each.
You can read the press release here.
TVS Motor Company launches TVS Racing Performance Gear at MotoSoul 2019
TVS Racing Gear and Lifestyle Products with RACING DNA
Goa, October 18, 2019: TVS Motor Company, a reputed manufacturer of two-wheelers and three-wheelers in the world, today, at its maiden annual event for racing enthusiasts – MotoSoul 2019 launched the TVS Racing Performance Gear. It combines premium build quality with stylish new-age urban design.
MotoSoul 2019, a two-day event, which was attended by over 2,500 people, is a congregation of Apache Owners Groups (AOGs) as well as riding enthusiasts from across the globe making it an ideal platform to launch the TVS Racing Performance Gear.
MotoSoul will be an annual event with MotoSoul 2019 being the first edition.
Speaking at the launch, Mr. Sudarshan Venu, Joint Managing Director, TVS Motor Company, said, “TVS Racing, since 1982 has always been driven by its RACING DNA and youthful passion. TVS Racing inspired brands such as TVS Apache series and TVS NTORQ 125 have become the preferred ride of the youth and racing enthusiasts. This tribe is growing fast not only in India but across the world and they have turned out in large numbers for the very first MotoSoul. The launch of TVS Racing Performance Gear would promote passionate young riders to ride responsibly. The passion for riding within our young audience keeps pace only with their keen sense of style to which the urban wear range caters. This will enhance brand intimacy with both serious racers and the young enthusiasts alike. Three decades of unleashing RACING DNA makes this is a yet another significant milestone.”
TVS Racing Performance Gear will be available in two categories:
o Riding Gear: Helmets, Riding Jackets, Riding Pants, Riding Gloves, and Riding Boots
o Urban/Casual Wear: T-shirts, Urban Jackets, Urban Pants, Rain Wear, Casual Boots, Bag Packs, Caps, and Sunglasses
The TVS Racing Performance Gear will be available in select TVS Motor dealerships across the country and online at https://accessories.tvsmotor.com